🔗 Splitting the Web
There’s an increasing chasm dividing the modern web. On one side, the commercial, monopolies-riddled, media-adored web. A web which has only one objective: making us click. It measures clicks, optimises clicks, generates clicks. It gathers as much information as it could about us and spams every second of our life with ads, beep, notifications, vibrations, blinking LEDs, background music and fluorescent titles.
A web which boils down to Idiocracy in a Blade Runner landscape, a complete cyberpunk dystopia.
Then there’s the tech-savvy web. People who install adblockers or alternative browsers. People who try alternative networks such as Mastodon or, God forbid, Gemini. People who poke fun at the modern web by building true HTML and JavaScript-less pages.
…
But, increasingly, I feel less and less like an outsider. It’s not me. It’s people living for and by advertising who are the outsiders. They are the one destroying everything they touch, including the planet. They are the sick psychos and I don’t want them in my life anymore.