Proponents suspected – but could not prove – that the group was a proxy for the tobacco industry. It responded by enlisting support from health boards, the Asthma Society, the Cancer Society, academics and unions that represented hospitality workers forced to breathe secondhand smoke.

“A really significant coalition emerged that was bigger than the tobacco industry and vintners combined,” says Young.

Smoking culture maintains prices. If fewer people smoke EC will try to recover losses by increasing the price of cigarettes.

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